Who We Are

Greenfi.org is a social enterprise which seeks to catalyse the formation and growth of eco-credit groups. We are an inter-disciplinary team of ecological, community conservation and finance experts. The community eco-credit approach was developed with support from Ecosystem Equity , Mwambao-MCCC, FFI and with third party funding from the United Nations Development Program & Morgan Stanley UFJ Prize for Climate Change Finance Innovation, the Global Innovation Lab for Climate Finance, a ClimateKIC award, a SwissRe ReSource prize, a Conservation Finance Alliance prize, a Mastercard Zambezi innovation prize and a Blue Ventures grant.

Our History

Greenfi's initial insight was that credit terms which include requirements for protection and restoration of nature in credit offered by small community-owned credit cooperatives offer a route to more sustainable use of natural resources. We hypothesised that by developing and making available a toolkit and advice, we could help NGOs, companies and government agencies to set-up community-owned green credit cooperatives which we call eco-credit groups.



Following the development of an initial hypothesis and basic tools, Greenfi was incorporated in Ireland and conducted an initial feasibility assessment in Pemba, Tanzania in partnership with Mwambao Coastal Communities Network. Subsequently, we set-up four eco-credit groups to test initial assumptions around eco-credit group formation and management with funding from ClimateKIC.


Design of Scale-Up Model

With support from the Conservation Finance Alliance, we identified a workable scale-up model for Greenfi.org. We explored various funding models, including software-as-a-service provision, and a cooperative model. We further initiated pilots in new agricultural and coastal landscapes and further developed our digital recording tools.



Having identified a low cost partnership model to help third party project developers such as NGOs establish eco-credit groups in the communities which they support, we began to focus on our core objective of catalysing formation of eco-credit groups by supporting third party organisations to train and empower  communities to set up eco-credit groups.

The Team

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Mark Ellis-Jones


Mark is an environmental economist and qualified lawyer, specialised in designing performance-based contracts, payments systems and credit tools which incentivise ecosystem restoration and protection.

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Obadiah Ngigi


Obadiah is an agricultural and environmental economist, with deep experience in payments for ecosystem service and pioneered Greenfi's environmental credit systems.

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Rob Wild


Based in East Africa, Rob is an expert community-based natural resource management practitioner with 2 decades of experience of green community microfinance.

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Jules Roberts


Jules is an Irish ecological economist, co-founder and director of Greenfi Systems (Ireland) which houses the Greenfi community eco-credit tools.

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Tadg Keating Webb

Back-End Developer

Tadg is full-stack developer responsible for development of the Greenfi impact monitoring, project design and community green core-banking tools.

Our Partners

The Greenfi.org community eco-credit tools have been developed in partnership with the following organisations.

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